Speakers:
Plotting the Next Best Action for your NBA Model
Date:
Tuesday, June 3, 2025
Time:
2:10 pm
Track:
Summary:
Creating a robust Next Best Action (NBA) model can be tricky. Emma demonstrates some tips and tricks through the strategic use of analytics. Through real-life examples, Emma describes some of the challenges in both analysis and the implementation of a Next Best Action model and shares:
- Guidance on how to approach the analytical side of NBA
- Tips and tricks for a successful model
- Real-life examples of NBA in action
- Pitfalls to watch for in the implementation of an NBA model in the front line.