The Case for Learning Agendas - Marketing Analytics Summit


Valerie Kroll

The Case for Learning Agendas


Wednesday, June 21, 2023


10:40 am


Pavilion Ballroom


A Learning Agenda is a strategic framework that creates a disciplined methodology for using data to solve your org’s biggest problems. Learning Agendas start with the problem, breaks it down into learning goals, and then leverages analytics, research and experimentation tactics to chip away at the answers. This is how Val has helped clients across some of the most complex verticals – pharma, healthcare, and financial services – to stop following the shiny objects and focus their time and resources on driving real business impact. Join Val to learn how you can utilize this framework to de-risk and optimize your product and marketing tactics and deliver a 1 + 1 = 4 effect!

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