Self-driving marketing sounds like a dream—automated decisions, AI-driven campaigns, and real-time optimization without constant human intervention. It’s not just possible—it’s inevitable. But getting there isn’t as effortless as dropping a ChatGPT into your workflow.

This session explores what self-driving marketing really means and what’s holding most organizations back. You’ll learn:

• Why AI alone won’t drive your marketing without structured, accessible data
• Why relying on a single large language model limits performance, context, and security
• What “agentic” systems are and how they move us closer to truly autonomous marketing
• Practical steps you can take today to build the infrastructure that makes AI effective