The Sense of Smell: Your Superpower - Marketing Analytics Summit

The Sense of Smell: Your Superpower

Date:

Tuesday, April 28, 2026

Time:

1:30 pm

Summary:

AI can clean data, write code, and produce insights at the push of a button. What AI can’t do is understand the business, anticipate stakeholder needs, or decide whether the output actually makes sense. Sam highlights the human skills required to thrive: psychology, context engineering, stakeholder discovery, and the ability to adapt insight delivery to each person’s learning style. Learn practical frameworks for:

”           How the role of the Analyst is shifting in a AI forward world

”           Understanding stakeholder fears, motivations, and communication styles

”           Applying the smell- test to AI generated outputs

”           Using GPT personas to deliver insights in email, TLDR, podcast, or deck format

Sam shares stories from a decade of frontline analytics experience to reveal when it’s time to crunch the numbers and when it’s time to trust your gut.

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