Witchcraft and Analytics - Marketing Analytics Summit

Speakers:

Jenny Elliott

Witchcraft and Analytics

Date:

Wednesday, April 29, 2026

Time:

3:15 pm

Track:

Summary:

Even the sharpest dashboards and most compelling data stories sometimes fail to influence decisions. Why? Maybe it’s because we’re only drawing from the analytics playbooks.

Jenny explores how other disciplines decode and navigate the same challenges we do, to inspire you to look outside the usual sources for guidance. Disciplines like Internal Communications, Public Relations, and yes, even an Anthropological understanding of witchcraft can be assets to hone your strategic influence. You’ll pick up practical strategies, unconventional resources, and a fresh perspective on your role. Be better equipped to blend analytics know-how with human insight to influence decisions and drive meaningful outcomes.

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