Bio:

Deborah O’Malley is a top A/B testing influencer and leading women CRO specialist.She’s the founder of GuessTheTest, an experimentation resource dedicated to sharing A/B test case study knowledge and insights and runs the optimization agency, ConvertExperts, where she helps clients test and optimize their sites.A published author of six peer-reviewed journal articles, Deborah also teaches analytics at Queen’s University’s prestigious business school.When not out speaking about experimentation, Deborah can be found in the kitchen making homemade fudge or burning it off at the gym.