Bio:

Jeff Strome is a Data Scientist at Recast.  Formerly a jack of all trades in fine dining (and before that a classical violist), Jeff develops capabilities from test and learn plans to Marketing Mix Modeling while managing strong data infrastructure and BI.  He is passionate about developing time-saving solutions, integrating data science into all clients’ media plans, as well as highlighting the importance of clean data to anyone who will listen. Skilled in automating data extracts from a variety of sources using APIs, creating custom visualizations, building KPI oriented dashboards, and conducting data analyses including regression, time series analysis, nonparametric statistical tests, test design, causal inference, and incrementality testing.