Bio:

Jeff Strome is a Data Scientist at Recast. Formerly a jack of all trades in fine dining (and before that a classical violist), Jeff currently manages a number of Media Mix Models and ensures his clients are making the best use of the outputs. He is passionate about developing time-saving solutions, integrating statistics into marketing, animal rescue, as well as highlighting the importance of clean data to anyone who will listen. Jeff is actively working to expand usage of good MMM practice throughout the industry, and is looking to research how to use results from MMM and customer lifetime value together.