Bio:

Kelly is the founder and moderator of the TLC (Test & Learn Community), a growing community of more than 1,000 experimentation industry practitioners and experts who chat regularly about hot topics in the digital analytics, research, and experimentation space. Kelly is an expert in customer experience research and experimentation with 25+ years in digital and offline testing, analytics, training, analytics, and optimization with more than 10 years in consulting and another 15 years client side helping the world’s largest brands, as well as startups, build, grow, and improve programs, processes, and experimentation cultures.