Bio:

Kevin is President of MineThatData, a Management Analytics Consultancy that helps brands understand how customers interact with merchandise, products, services, and marketing channels. Kevin has helped explain customer behavior to Executives at more than 225 companies since founding MineThatData in 2007. Prior to becoming a trusted advisor to Executive teams, Kevin spent nearly twenty years in retail, including stints as Vice President of Database Marketing at Nordstrom, Director of Circulation and Analytics at Eddie Bauer, and Manager of Analytical Services at Lands’ End.