Neil Mason - Marketing Analytics Summit Las Vegas

Neil Mason

Company:

UK Country Director Boobook world, Director Emeritus Digital Analytics Association

Bio:

In the world of marketing analytics, Neil has always been at the forefront of his field. Over the past 25 years Neil has accumulated a wealth of experience and expertise working across a variety of marketing analysis and research disciplines. For the last 12 years Neil has worked predominantly in digital channels both as a marketer and as a consultant combining a strong blend of commercial and technical understanding in the application of consumer insight to help major brands improve performance . During this time he also served as a Director of the Web Analytics Association for two years.

Neil’s expertise ranges from advanced analytical techniques such as segmentation, predictive analytics and modelling through to quantitative and qualitative customer research.

Ready to attend?

Register now! Join your peers.

Register nowView agenda
Newsletter

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders