Bio:

Jenn Kunz is an industry expert on Adobe/Google Analytics, MarTech pixel implementation, tag management, and data layers. She started at Omniture in 2006, meaning she has 15+ years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use. She returned to Adobe consulting in 2014, where she was the SME for Tag Management and Data Layers for a few years before moving on to other agencies. Now, as a consultant at 33 Sticks (a boutique agency specializing in strategic analytics and optimization), she helps clients streamline the implementation process and get more value out of their tools, decreasing costs and headaches for developers, project managers, and analysts alike. When not working with clients, she partners with vendors to create webinars, speaks at conferences, fills gaps in industry documentation with her blog (digitalDataTactics.com), or uses her background as a developer to create free industry tools like the Adobe Analytics Beacon Parser and the mobile app PocketSDR. She loves helping and collaborating with others in the industry, and most days can be found in #measure slack or twitter doing just that.