Effective Data Storytelling - Marketing Analytics Summit Las Vegas


Brent Dykes

Effective Data Storytelling


Wednesday, June 3, 2020


3:45 pm


Data visualization is a must, but it’s equally important to engage your audience with a narrative – to tell a story with the numbers. Narratives are more powerful than raw statistics, more enduring than pretty charts, and are better at influence decisions and drive change. Brent helps you master the art and science of data storytelling with frameworks and techniques to craft compelling stories with data and shows how to take the three central elements of data storytelling – data, narrative, and visuals – and combine them for maximum effectiveness. Isn’t it time you transform your insights and data visualizations into appealing, impactful data stories?

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