Digital analytics is undergoing an extraordinary acceleration in new technologies, privacy-by-design trends, and data protection laws enforced in different geographic areas.  Roberto and Matteo go through recent changes in the digital analytics landscape, then focus on some practical solutions to challenges such as blended data in GA4, data anonymization, etc. Learn about “inventive problems” and “inventive solutions” – out-of-the-box solutions to GA4 real-time report issues and a systematic approach to creativity that led to this solution.