Jim Sterne
Role:
Founder
Company:
Marketing Analytics Summit
Talks
Care and Feeding of Digital Analysts
Workshop: Care and Feeding of Digital Analysts – A Manager’s Guide
Keynote: Thinking Outside the AI Box. Beyond Automation to Imagination
Bio:
Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on the ins and outs of Machine Learning and Generative AI. His most popular workshops these days are Creating a Generative AI Adoption Roadmap and Generative AI: Creativity Powertool.
Talks 2022
Care and Feeding of Digital Analysts
Chain Reaction Panel on Data Quality
Intro to Artificial Intelligence for Marketing: Practical Applications
Talks 2022-2
Conference Chair Welcome - People Like Us
Workshop: Intro to AI for Marketing Workshop
Talks 2023
Conference Chair Welcome - Some Things Never Change
Morning Workshop: NEW! What Does Generative AI Mean for Marketing Analytics?
Morning Workshop: Care and Feeding of Digital Analysts – A Manager’s Guide